Our Story
Growing up, we kept hearing the same thing: beauty is pain.
Heels hurt. Short skirts in winter hurt. Laser treatments hurt more than anyone tells you. Cantonese mums have a saying for it: "you'd risk your life to look good." Half-joking, half-serious, as if suffering is simply the price of beauty.
A lot of us got our ears pierced as kids, and with that came the pain, the slow healing, and infections from cheap, poorly made earrings. That was my story too. I got 4 ear piercings at thirteen, went through infection after infection, and stopped wearing earrings until my late twenties. That's when I got pickier, choosing only premium pieces. And it worked for a while. Then I got obsessed with bigger hoops and bolder statements — earrings so heavy they pulled at my earlobes, causing them to swell and get infected again.
I started to wonder: can statement earrings weigh under 5 grams? Can hoops be lighter than a penny? Can we stop the whole idea of "beauty is pain"?
aerii was created to solve exactly these problems.
Pretty, without the pain. Bold, without the weight. Safe, without being boring.
Founder, aerii
